While most Millennials remain averse to trading, they gravitated toward tech and cryptocurrency.
Fitbit shares recently hit a new 52-week high but remain below this key trendline resistance level.
FitBit shares moved lower amid concerns over smartwatch competition and profit taking from a recent rally.
Notably, over the same period, basic fitness trackers posted their first ever decline.
Analysts suggest management is likely to lift 2018 estimates based on new deals in the pipeline.
Oppenheimer says Fitbit's new Ionic could convince investors to pay more for the beaten-down stock.
The struggling company launched its long-awaited smartwatch, dubbed the Iconic.
A filing with the FCC for the Gear Sport wrist device may be aimed at the wearable tech market.
China's Xiaomi displaced Fitbit and Apple to become the world's largest maker of wearables tech.
Fitbit shares are losing momentum and could be at risk of breaking down from critical trendline support.