While UAA shares are rebounding in 2018, analysts doubt that the rally will continue.
Nike stock is not cheap, given its P/E ratio of 25.59 and puny dividend yield of just 1.10%.
Foot Locker shares could surge 45% next year, in part due to improving footwear trends.
Holiday cheer: these 10 Dow stocks have a 30-year history of posting strong gains in December.
Analysts see limited upside, saying valuation relative to growth, and Adidas, isn't 'compelling.'
Nike has rallied back to 19-month base resistance near $60 and could break out, entering a test at the 2015 all-time high.
Learn which teams are the most valuable sports franchises in 2017.
Consecutive sales declines in North America have been exacerbated by an inventory glut.
A new survey says Teens increasingly endorse Apple, Amazon, Snapchat, Vans and Supreme, lose interest in Pandora Radio, Nike, Ralph Lauren and Michael Kors.
Says Cramer: 'The simple fact is Nike's sales have hit a wall because of brick and mortar ...'