Bulls see potential for a 'major inflection in sentiment' during 2018.
Under Armour's strong position in the global market can help it overcome short-term challenges.
The deal is expected to lift brands such as Nike and Adidas while posing a threat to Foot Locker.
An analyst recommends buying the brands themselves rather than traditional brick & mortar retailers.
Bulls expect the retailer's momentum to continue, driven by digital sales and other factors
This earnings season, expect major upward moves from Netflix and game maker Electronic Arts, et al.
While UAA shares are rebounding in 2018, analysts doubt that the rally will continue.
Analysts see limited upside, saying valuation relative to growth, and Adidas, isn't 'compelling.'
Despite progress, UAA's main issue is its inability to restore its North American business.
Analysts suggest Under Armour's business model of selling 'overpriced' sportswear is 'under fire.'